What Everyone Should Know About Linkedin

This is a great overview on how you can use Linkedin to help with networking in the professional workplace. Linkedin is a great place to network with your past colleagues, find old classmates, find a new job, or locate potential customers.

Billboards and Social Marketing

I have posted over the past week several comments about social marketing and metrics. Everyone is scrambling to understand the ROI on social marketing. Greg Satell compares billboards to social marketing, and I think this is a great case study of why we need to keep social marketing as part of our marketing efforts.

The NEW Marketing Funnel – Selling the Concept of Driving Advocacy

Are you still wondering what the framework is to measure social media initiatives or how to sell the concept of driving advocacy? This article from Adam Cohen will give you guidance on the new marketing funnel and why you want to cultivate advocates for your brand.