Three benefits to using social media in your publishing program

1) Customer engagement – social media is about engaging and understanding your customers needs. Establishing ongoing relationships with your customers helps you meet their needs.
2) Customer feedback – listen to your customers. Often, new product ideas come directly from customer feedback - social media is an exploding resource for companies to get direct feedback from their customers.
3) New product development process – use social media during product development to help deliver the right product.

Technology and What Physicians Are Using

To understand the importance of technology and how medical publishers can put technology to work with in their businesses, I am providing some links regarding what mobile devices and apps physicians are using.


http://www.mdsearch.com/Landing/Default.aspx?t=229&am=1?sc_cid=newsletter:1-smartphone2-results3-x4-x


http://www.healthleadersmedia.com/content/235750/page/3/topic/WS_HLM2_TEC/Killer-Smartphone-Apps-for-OntheGo-Physicians.html