Three benefits to using social media in your publishing program

1) Customer engagement – social media is about engaging and understanding your customers needs. Establishing ongoing relationships with your customers helps you meet their needs.
2) Customer feedback – listen to your customers. Often, new product ideas come directly from customer feedback - social media is an exploding resource for companies to get direct feedback from their customers.
3) New product development process – use social media during product development to help deliver the right product.