Integration of Social Media – 5 Common Pitfalls

As you start integrating social media into your brand management, don’t fall into these common mistakes.

Social media is not about selling. Don’t expect to monetize your efforts, as your primary goal should be about customer engagement.
Be prepared to interact with your customer. If you receive positive feedback, thank your customer. If you receive negative feedback, be prepared to diffuse the negativity and address the issue.
Building a social media network takes time. Don’t expect immediate relationships, just as in real life, networking takes time and you need to build trust before you gain a new contact. Don’t expect the online world to move faster.
Don’t let social networking be an after thought. Make sure you are planning across all business units and setting ground rules for brand management with in social media.
Be prepared to invest in social networking. You should be prepared to commit staff resources to social networking – don’t just ask the temp or intern to build your program.