Publishing for the Kindle - Why it Makes Sense?

I often hear that it is a small percentage of physician market that own and use the Kindle, so why should I publish medical books for the Kindle format. My answer to this is simply, in a market where unit sales are decreasing, why not pick up incremental revenue from Kindle sales.

Medical publishers are still slow to publish in alternative formats. Kindle has been an electronic format that has interested me for several reasons. Amazon will already have your title listed on their site, and they will simply add a link to their product page so the customer can purchase and download the Kindle format of your book. Amazon will take your electronic files and develop the Kindle format, so you don’t have additional development work. Lastly, you are providing your end user with different format options.