100 Ways to Measure Social Media

Can we compare Social Media to PR?

Here is a great list of 100 things to measure in social media. If we critically look at our marketing efforts over time, can we compare social media to PR? After all PR contributes to the overall marketing campaign and impacts sales, market share, and profit.

Metrics and Social Marketing

Do you remember when TV advertisements didn't have metrics?

As marketers we want to measure all of our marketing efforts. My next few blogs will focus on metrics and social marketing. Marketers need to remember that at one point TV advertisements did not have metrics, and they should not limit the building of their brand to traditional efforts just because sound metrics are not available.

See article "The Importance of Branding in the Digital Age," by Greg Satell.

http://www.digitaltonto.com/2009/branding-in-the-digital-age/

5-Ways to Integrate Your Offline Promotions with Your Online Community

1. Print promotions including: advertisments, direct marketing, catalogs, posters, white papers, and more should all point to your website. The landing page for your website should have the same message as your print promotion, so your audience is connected to the offline promotion.

2. TV Commercials - include your website, ensure the message and offer match the TV commercial when they reach your website.

3. Radio Commercials - drive your potential customer to your website or 800#. Again, link the message and offer from your radio commercial to website or 800#.

4. Conferences - networking at conferences is still a large part of doing business. Don't miss another opportunity to connect your potential customer to your online website.

5. Product packaging - make it easy for your customers to connect with your online community by including your website on the packaging.