Metrics and Social Marketing

Do you remember when TV advertisements didn't have metrics?

As marketers we want to measure all of our marketing efforts. My next few blogs will focus on metrics and social marketing. Marketers need to remember that at one point TV advertisements did not have metrics, and they should not limit the building of their brand to traditional efforts just because sound metrics are not available.

See article "The Importance of Branding in the Digital Age," by Greg Satell.

http://www.digitaltonto.com/2009/branding-in-the-digital-age/